Rascal By Design (Branding+Identity) is a start-up, full-service brand, identity, web and graphic design company that has been in business since June 2010.  Rascal By Design provides fast turnaround times as well as clear communication and a commitment to creative compositions.  As RBD expands to serve a larger client base, RBD will provide a wide array of graphic design services, i.e. website, identity, and collateral design services. Rascal By Design will always strive to bring its clients’ designs to the next level of excellence. 

Rascal By Design will market its graphic design services to the Chicago metropolitan area, as well as the entire U.S.  The entire population of this region is close to 10 million people, providing a broad consumer market.  According to the latest U.S. Census data on businesses, there are more than 175,000 establishments in the area as well.  Rascal By Design customers will be 25 years of age and older, in the middle-to-upper middle class bracket.  RBD will cater to businesses of all sizes.  Rascal By Design will compete with graphic design company such as One Design Company, Up Shift, and The Ocean Agency.  The Company will outperform these competitors with its amazing designs, superior turnaround times and exemplary customer service.

In order to fuel service adoption, Rascal By Design will launch a comprehensive marketing campaign that will saturate the market with awareness of its services.  Advertising channels will include use of a website, social network advertising, direct mail, a media kit, vehicular advertising, and print media advertisements.  All marketing efforts will underscore RBD’s unique brand and identity, proven experience, and inclusive array of services, establishing it as a leading full service graphic design company in the Chicago area.